Personal branding was popularised in an article by Tom Peters published in Fast Company Magazine (“A Brand Called You”) over 10 years ago. He wrote…
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc.
Today there are millions of new businesses and business start-ups, and the concept of personal branding has never been more key and more essential to establishing a thriving business with a strong and loyal clientele.
How can we help you create YOUR personal brand?
We’re not talking about hefty advertising and marketing budgets, we’re talking about helping you to be clear about the image you want to project to your future customers and clients. Your image needs to be clear, and consistent across all social media platforms and business outlets. It’s about how you wish to present yourself online, as an individual. Personal branding is quite simply an extension of you, of who you are and of the business you have created.